About Us
The Smarter Way to HOAAt RowCal, we’re building a smarter way to HOA—one that reduces stress, removes confusion,
and helps neighborhoods thrive.
Our mission is simple: make HOA management easier, more transparent, and more human—for boards, homeowners, and neighborhoods across the country. We believe strong communities start with clear communication, dependable service, and tools that help everyone stay connected.
We combine local expertise with national resources, giving every community the best of both worlds. Our local teams understand the unique needs of each neighborhood, while our broader network provides the systems, technology, and experience to support communities of every size.
How we got here.
Every community that we serve has a story—and so do we. Here’s how RowCal grew from a bold idea into one of the most trusted HOA partners in the country.
2018
A new approach is born
RowCal is founded with a simple belief: HOA management should feel personal, not transactional. We introduce a new model built on local insight, team-based support, and friendly service.
2020
Growing into new communities
As word spreads, RowCal expands from our home base of Minnesota into additional regions, adding new teams, new communities, and new service offerings while staying true to our neighborly roots.
2024
Investing in tools & innovation
RowCal launches enhanced technology, streamlined communication tools, and expanded maintenance and construction services—making it easier than ever for boards and homeowners to stay connected.
Present day
Serving thousands of communities nationwide
Today, RowCal supports communities of all shapes and sizes with modern tools, responsive service, and a model built around trust, transparency, and teamwork. And we’re just getting started.
What we stand for.
Bringing our values to life, every day. These are the principles that guide how we show up as a team for the communities we serve.
Trust
We celebrate authenticity, fueled by open, honest communication that inspires collaboration and transparency in building a thriving community.
Innovation
We have an insatiable appetite to be the absolute best. We are constantly striving to serve better, act better and do everything better. We challenge “what we’ve always done” to more fully create, collaborate and enrich the lives we impact.
Fun
We encourage individual expression by inviting playfulness, ingenuity and imagination into the workplace. We allow people to release their individual genius.
Growth
We applaud efforts, through opportunity and adversity, to continually improve – individually and as a team.
Join the community
When you partner with RowCal, you get clear communication, dependable support, and a smarter way to manage your HOA. Whether you’re a board member or a homeowner, we make it easier to keep your community running smoothly.